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Geek is chic.

We believe that fashion can celebrate curiosity and the pursuit of knowledge while allowing you to express your truest self.

Geek is chic.

We believe that fashion can celebrate curiosity and the pursuit of knowledge while allowing you to express your truest self.

V is for .

CREATIVITY CURES

Our creative process parallels our founder's background in dentistry. Driven by a deep appreciation for craftsmanship and artistic expression, Dr. Lynna Van Merkey envisioned a collection that seamlessly blends style and wit.

DETAILS MATTER

Our commitment to quality echoes that of the care and precision practiced in dentistry. Our collection is meticulously crafted using certified 925 sterling silver, 18 karat gold, brass, semi-precious stones, and more.

SCIENCE MEETS STYLE

We've mastered the art of design to a science — from the jewelry and accessories down to the packaging and presentation.

Behind the Name

V COAT-er-ree, like a lab coat. It's a word that means a group of people with shared interests or taste. That's our bright, passionate, creative community.

From the eager student to confident clinician or even kidney transplant survivor, we're here to celebrate you no matter where the journey takes you.

  • From Our Founder

    We're creating pieces that I wish existed for my younger self.

    While studying biology in undergrad followed by dental school, I would have loved something to showcase my academic interests in a stylish way. Our accessories tell stories of empowerment and achievement in science/medicine, and humanize the people who uphold it."

    – Lynna Van Merkey, DDS
    Founder, Creative Director

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