Geek is chic.
We believe that fashion can celebrate curiosity and the pursuit of knowledge while allowing you to express your truest self.
Geek is chic.
We believe that fashion can celebrate curiosity and the pursuit of knowledge while allowing you to express your truest self.
CREATIVITY CURES
Our creative process parallels our founder's background in dentistry. Driven by a deep appreciation for craftsmanship and artistic expression, Dr. Lynna Van Merkey envisioned a collection that seamlessly blends style and wit.
DETAILS MATTER
Our commitment to quality echoes that of the care and precision practiced in dentistry. Our collection is meticulously crafted using certified 925 sterling silver, 18 karat gold, brass, semi-precious stones, and more.
SCIENCE MEETS STYLE
We've mastered the art of design to a science — from the jewelry and accessories down to the packaging and presentation.
CREATIVITY CURES
Our creative process parallels our founder's background in dentistry. Driven by a deep appreciation for craftsmanship and artistic expression, Dr. Lynna Van Merkey envisioned a collection that seamlessly blends style and wit.
DETAILS MATTER
Our commitment to quality echoes that of the care and precision practiced in dentistry. Our collection is meticulously crafted using certified 925 sterling silver, 18 karat gold, brass, semi-precious stones, and more.
SCIENCE MEETS STYLE
We've mastered the art of design to a science — from the jewelry and accessories down to the packaging and presentation.
V is for .
Behind the Name
V COAT-er-ree, like a lab coat. It's a word that means a group of people with shared interests or taste. That's our bright, passionate, creative community.
From the eager student to confident clinician or even kidney transplant survivor, we're here to celebrate you no matter where the journey takes you.
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From Our Founder
Our accessories tell stories of achievement in science/medicine, and humanize the people who uphold it.
It's the good luck charm on the new grad doctor's stethoscope. The dainty bracelet that completes the PhD candidate's look.
Whether you're on that 24/7 study grind, downing your 3rd cup of coffee to get through the last hours of your shift, or getting IRB approval for your first research study, we hope to be your reminder to enjoy the process. Take care of yourself, indulge in your personal style, and be proud of where you're going."
– Lynna Van Merkey, DDS
Founder, Creative Director
Small things. Big stories.
You've got stories to tell. We'll help you fill them in.
