ABOUT US

Geek is chic.

We believe that fashion can celebrate curiosity and the pursuit of knowledge while allowing you to express your truest self.

Geek is chic.

We believe that fashion can celebrate curiosity and the pursuit of knowledge while allowing you to express your truest self.

We design jewelry and accessories for playful self-expression. Whether you’re in the hospital, in the laboratory, in private practice, or in the library, our pieces serve as vessels of empowerment along your journey through lifelong learning.

V is for .

V Coterie

Like a lab coat. It's a word that means a group of people with shared interests or taste. That's our bright, passionate community.

From the eager student to confident clinician or even kidney transplant survivor, we're here to celebrate you no matter where the journey takes you.

A prescription for your ambition.

Our brand was founded to spark the genius within you. We believe in the mighty power of the little things. We aim to empower and connect; to spark conversation and radiate positivity; and to promote curiosity and self-discovery through our everyday accessories.

CREATIVITY CURES

Our creative process parallels our founder's background in dentistry. Driven by a deep appreciation for craftsmanship and artistic expression, Dr. Lynna Van Merkey envisioned a collection that seamlessly blends style and wit.

DETAILS MATTER

Our commitment to quality echoes that of the care and precision practiced in dentistry. Our collection is meticulously crafted using certified 925 sterling silver, 18 karat gold, brass, semi-precious stones, and more.

SCIENCE MEETS STYLE

We've mastered the art of design to a science — from the jewelry and accessories down to the packaging and presentation.

  • From Our Founder

    We're the good luck charm on the new grad doctor's stethoscope.

    The lapel pin you receive for your white coat ceremony. Whether you're on that 24/7 study grind, downing your 3rd cup of coffee to get through the last hours of your shift, or getting IRB approval for your first research study, we hope to be your reminder to enjoy the process. Take care of yourself, indulge in your personal style, and be proud of where you're going."

    – Lynna Van Merkey, DDS
    Founder, Creative Director

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Gift Options
Your jewelry items will be packaged into as few boxes as possible. (Lapel pins are gift-ready on a backing card). You can substitute or add on extra Pill Bottle Boxes® below.

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