About Us
We believe that fashion can celebrate curiosity and the pursuit of knowledge while allowing you to express your truest self.
"Geek is chic."
We design jewelry and accessories for playful self-expression. Whether you’re in the hospital, in the laboratory, in private practice, or in the library, our pieces serve as vessels of empowerment along your journey through lifelong learning.
A prescription for your ambition
Our brand was founded to strike the genius 🧠⚡ within you. We aim to empower and connect; to spark conversation and radiate positivity; and to promote curiosity and self-discovery through our everyday accessories.
CREATED BY A DESIGN-OBSESSED
HEALTHCARE PROFESSIONAL
Driven by a deep appreciation for craftsmanship and artistic expression, Dr. Lynna Van Merkey envisioned a collection that seamlessly blends style and wit to celebrate the iconic individuals that uphold science and academia.
LYNNA VAN MERKEY, DDS
Founder, Creative Director
From Our Founder
“Whether you’re on that 24/7 study grind, downing your 3rd cup of coffee to get through the last hours of your shift, or getting IRB approval for your first research study, we hope to be your reminder to enjoy the process. Take care of yourself, indulge in your personal style, and be proud of where you’re going.”
A prescription for your ambition
Our brand was founded to strike the genius 🧠⚡ within you. We aim to empower and connect; to spark conversation and radiate positivity; and to promote curiosity and self-discovery through our everyday accessories.
BEHIND THE NAME
V Coterie
Like a lab coat. It's a word that means a group of people with shared interests or taste. That's our bright, passionate community.
From the eager student to confident clinician or even kidney transplant survivor, we're here to celebrate you no matter where the journey takes you.
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